Promoting Your Airbnb Rental Amid Coronavirus Outbreak

The short-term rental industry is one of the worst affected because of the COVID-19 pandemic. In such times, it is extremely important for us to ensure best practices! 

Make sure that our spaces are being cleaned frequently and by WHO approved products to ensure the safety of our teams and our guests. After taking the accurate safety measures, it is essential for short-term rental owners and hosts to review their marketing strategies as per the current state of affairs to remain afloat in these difficult times. 

As a host or an owner, what can you do to promote your short-term rental to get more business during this crisis? If you are looking for tips, then this blog is for you. Read on:  

Now, it’s more important than ever to build a guest persona. Who is more likely to stay at your short-term rental? Most of the international conferences, events, and shows are getting canceled and because of the severe travel restrictions around the world, international travelers won’t be booking your rental space for weeks or even months to come. A lot of states and cities are adding additional measures and lockdowns.

This is the time to target locals. If you have an Airbnb/Short term rental in an urban area, then promote it as a space where young adults can self isolate after arriving from an international trip. People with aged parents can choose to book your space to protect themselves and their loved ones by isolating one another.

Nurses,medical stuff and people working in sectors that offer essential services and other medical professionals are also looking for hostels and other spaces where they can put up after a day at work so that they do not risk infecting their loved ones. Make sure that your business info reaches them.

Many people are also taking long vacations to beach houses and isolated, grand villas that are available at dirt cheap prices at the moment. People who don’t want to risk catching the virus are opting to stay at such luxurious spaces instead of hotels because the latter carries significant risks of contamination. So, if you own a number of properties at such holiday places, then you should target this particular crowd. Ensure that you inform them of the sanitization protocol that you’re following in your short-term rental space. 

Along with this, don’t put all your eggs in one basket. Instead of just using Airbnb to be a player in the short-term rental industry, expand your reach by getting on to other platforms as well.

With such a strategy, you will be able to find guests for your short-term rental space during a time when most of the Airbnbs have been lying vacant. For more such helpful tips and tricks to grow your business amid COVID-19, sign up for our facebook group prepared exclusively for short-term rental owners and hosts!