While your Airbnb might get repeated bookings during peak season, you have to get bookings during the off-seasons as well to ensure that you actually have a profitable business. In fact, your aim should be to have your Airbnb occupied all throughout the year. If you are still a bit rough on the edges regarding how to handle and manage an Airbnb property, then don’t worry, we are here to help you out! Here’s a list of all the things that you can do to double your occupancy rates:
Update your listing
Make sure that all the relevant details are filled along with pictures that are clicked by a professional photographer. It’s alright for a specific property to fall short in a particular area but make sure that you do not conceal them from people. They are going to see your property anyway and if bad surprises are in store for them, you might end up with a very bad review. Too many bad reviews can result in de-listing and people generally avoid properties that have bad rankings.
In addition to this, when you are preparing your listing, do not forget to add the landmarks near the property. Filling in your personal profile (with your picture) is equally important as well because it helps to build trust that the owner is a legit individual.
Reply quickly
Whenever a guest messages you, make sure that you reply in 5 minutes or less! This convinces Airbnb’s algorithms that you are quite active as a host and it also helps you to warm up to your guests. This is one of the ways to ultimately get the 5-star rating as well as the ‘Superhost’ status! Your guests are surely choosing the host in most cases that responds the quickest.
Self-promotions on social media
Enhance visibility by posting about your listing on Facebook and other social media platforms. You can promote it through Google as well.
If you have the budget, then invest in PPC ads or sign up for running a targetted Facebook campaign that focuses on your property. This will help you to get a bunch of guests really quickly. Apart from this, ensure that you list your property on other competitive websites too. Afterall AIRBNB is not your one trick pony!
These are just some simple methods through which you can get more Airbnb bookings. If you want to get a 360-degree understanding of the fundamentals of running a short-term rental property effortlessly, then register for our FREE masterclass ASAP!
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